Privacy Policy

Sure West Roofing Ltd. (“Sure West,” “we,” “us,” or “our”) is committed to protecting the privacy of visitors to our website and customers of our services. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information.

This Privacy Policy is written to comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta's Personal Information Protection Act (PIPA), and Canada's Anti-Spam Legislation (CASL).

1. Who We Are

Sure West Roofing Ltd. is a roofing contractor based in Cochrane, Alberta, serving Cochrane, Calgary, Canmore, and surrounding communities.

Contact information:

2. Information We Collect

We collect the following categories of personal information:

2.1 Information You Provide Directly

When you request a free estimate, contact us, submit a form on our website, or communicate with us by phone, text, or email, you may provide:

• Full name
• Email address
• Phone number
• Home or property address
• Details about your roofing project or service request
• Photos or documents you choose to share
• Insurance claim information (if applicable)
• Any other information you voluntarily submit in form fields, messages, or uploads

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information through cookies and similar technologies:

• IP address and approximate location
• Browser type and version
• Device type and operating system
• Pages viewed, time spent, and navigation paths
• Referring URL or search terms
• Interactions with forms and buttons

2.3 Information from Third Parties

We may receive information about you from:

• Google (when you find us through search or Google Ads)
• Meta / Facebook (when you interact with our Facebook or Instagram ads)
• Insurance adjusters or contractors (when you authorize them to share information with us for a claim)

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to your enquiries and provide free roof estimates
• To schedule inspections, quotes, and roofing work
• To communicate with you about your project, including by phone, email, and SMS text message
• To send appointment reminders, quote confirmations, and service updates
• To process insurance claim documentation on your behalf (when authorized)
• To invoice you and process payments
• To send marketing communications with your consent (newsletters, seasonal reminders, promotions)
• To improve our website, services, and customer experience
• To comply with legal and regulatory obligations
• To protect the security of our website and prevent fraud

4. SMS / Text Message Communications

When you submit a form on our website or provide us with your phone number, you may receive SMS text messages from Sure West Roofing. These messages may include:

• Responses to your enquiry
• Appointment confirmations and reminders
• Estimate and quote updates
• Follow-up communications regarding your roofing project

By submitting your phone number through our website forms, you expressly consent to receive SMS messages from Sure West Roofing related to your enquiry.

You may opt out of SMS communications at any time by replying STOP to any message you receive. Once you reply STOP, you will not receive further SMS messages from us unless you opt back in.

Standard message and data rates may apply depending on your mobile carrier plan. Message frequency varies. Sure West Roofing is not responsible for any charges your carrier may apply.

For help, reply HELP to any message or contact us at (403) 990-7210.

5. Legal Basis for Collection (PIPEDA / PIPA Consent)

Under Canadian privacy law, we collect and use personal information based on your consent. By submitting a form, providing your contact information, or engaging our services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us at craig@surewestroofing.ca. Withdrawing consent may affect our ability to provide certain services to you.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality, analyze traffic, and deliver relevant marketing. Specifically, we use:

6.1 Google Analytics 4

We use Google Analytics 4 to understand how visitors interact with our website. Google Analytics collects anonymized data including pages visited, time on site, device type, and approximate location. IP addresses are anonymized where supported.

Learn more: policies.google.com/privacy
Opt out: tools.google.com/dlpage/gaoptout

6.2 Google Ads and Conversion Tracking

We use Google Ads to advertise our services and track which ads lead to website conversions (such as form submissions). This helps us measure ad performance and optimize campaigns.

Learn more: policies.google.com/privacy
Opt out: adssettings.google.com

6.3 Google Search Console

We use Google Search Console to monitor how our website performs in Google search results. This tool does not collect personal information about individual visitors.

6.4 Meta / Facebook Pixel

We use the Meta Pixel (Facebook Pixel) to measure the effectiveness of our advertising on Facebook and Instagram. The Pixel may collect information such as pages visited, actions taken, and device information, and may match this data to your Facebook or Instagram account if you are logged in.

Learn more: facebook.com/privacy/policy
Opt out: facebook.com/ads/preferences

6.5 Managing Cookies

Most browsers allow you to refuse or delete cookies through browser settings. Please note that disabling cookies may affect the functionality of our website.

You will see a cookie consent banner the first time you visit our website. You may accept or decline non-essential cookies through that banner. Essential cookies required for the website to function cannot be disabled.

7. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

7.1 Service Providers

We use trusted third-party service providers to operate our business. These providers only access the information they need to perform their services and are contractually required to protect your data. Service providers we use include:

• Website hosting (Vercel)
• Email services
• Customer relationship management (CRM) software
• SMS messaging platforms
• Analytics and advertising platforms (Google, Meta)
• Payment processing platforms (if applicable)

7.2 Insurance and Roofing Partners

If your roofing project involves an insurance claim, we may share relevant information with your insurance adjuster or their representatives with your authorization.

7.3 Legal Requirements

We may disclose your information if required by law, court order, or government authority, or if we reasonably believe disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

7.4 Business Transfers

If Sure West Roofing is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change through our website.

8. Data Storage and International Transfers

Your personal information is stored on servers that may be located in Canada or the United States. Our service providers (including Vercel, Google, and Meta) may store or process data outside of Canada. When personal information is transferred outside of Canada, it may be subject to the laws of the country where it is stored, including lawful access requests by foreign government authorities.

We take reasonable steps to ensure that any service provider handling your information maintains comparable levels of protection.

9. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes for which it was collected, including to:

• Respond to your enquiries and provide services
• Maintain records for tax, accounting, and legal compliance
• Resolve disputes and enforce agreements

Typical retention periods:

• Enquiry and form submissions: 3 years from last contact
• Customer project files: 7 years from project completion (aligns with Canada Revenue Agency record-keeping requirements)
• Marketing contact data: until consent is withdrawn
• SMS opt-out records: maintained indefinitely to honour your opt-out preference

10. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, loss, misuse, or disclosure. These include:

• SSL/TLS encryption on all website traffic
• Restricted access to personal information on a need-to-know basis
• Secure third-party service providers
• Regular security reviews

No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

11. Your Rights Under Canadian Privacy Law

Under PIPEDA and Alberta's PIPA, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Withdraw your consent to our collection, use, or disclosure of your information (subject to legal or contractual limitations)
• Request information about how your data has been used and shared
• File a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta

To exercise any of these rights, contact us at craig@surewestroofing.ca. We will respond to verified requests within 30 days, as required by law.

12. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from individuals under 18 years of age. If you believe a minor has provided us with personal information, contact us and we will remove it.

13. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a new “Last Updated” date. Significant changes will be communicated through our website or by email where appropriate.

15. Contact Us / Complaints

Questions, requests, or complaints about this Privacy Policy or our handling of your personal information should be directed to:

If you are not satisfied with our response, you may contact: